Bubblefly
Client:
Jordan Yeh
Role:
Lead Designer & Brand Strategist
Service:
Comprehensive Brand Strategy & B2B Identity
Year:
2025
Overview
Bubblefly Taiwan is a leading supplier in the bubble tea industry, providing ingredients, equipment, training, and consultation to businesses worldwide. Following a brand refresh, I was commissioned to build out their entire visual identity and design system. My work spanned from creating a detailed brand guidelines document to developing high-conversion B2B marketing collateral, packaging designs, and digital assets.
As an industry "one-stop shop," Bubblefly faced the challenge of appearing both professional (for logistics and consultation) and playful (to reflect the fun nature of the boba market). They needed a design system that could unify their diverse offerings—ranging from bulk ingredient packaging to training brochures and promotional website banners—while maintaining a premium, trustworthy aesthetic.
I developed a modular design system that balances corporate reliability with the vibrant energy of the bubble tea sector:
Brand Identity & Guidelines: I established a rigorous style guide, defining a consistent color palette, typography hierarchy, and icon library that allowed Bubblefly to scale their communications across different markets.
Product Packaging: I designed professional-grade packaging for their syrup and fruit pulp lines. By creating distinct visual hierarchies, I ensured that product labels were not only aesthetically appealing but also provided clear, regulatory-friendly information.
Marketing Ecosystem: I designed a comprehensive suite of B2B materials, including a digital product catalog, promotional flyers, and web banners. These assets were crafted to highlight key product features (e.g., "50% Real Fruit Content") to drive wholesale interest.
Digital & Environmental Design: I expanded the brand presence to their digital storefront and physical space, creating cohesive web designs and mural graphics that reinforce the "Bubbles in the Sky, Happiness on the Fly" brand promise.
Unified Brand Ecosystem: Successfully transitioned Bubblefly from a business with disparate assets to a cohesive, recognizable industry partner.
Enhanced B2B Conversion: The new product catalogs and packaging designs provided the sales team with professional-grade assets that effectively communicated value to potential franchisees and shop owners.
Operational Scalability: By providing a structured brand guide, I empowered the team to maintain consistency as they expanded their product lines and international reach.
