Ketao
Client:
Ketao
Role:
E-Commerce Lead Designer
Service:
E-Commerce Listing Design, Premium A+ Content Design, Brand Storefront Design, Product Video Creative, Email Marketing Strategy
Year:
2025
Overview
Ketao is an Australian-made keto supplement brand. I was responsible for crafting their entire digital sales ecosystem, ranging from high-converting Amazon storefronts to automated email marketing campaigns. My objective was to position Ketao as a premium, science-backed lifestyle brand that supports customers through their keto journey.
In the saturated health and supplement market, Ketao needed to move beyond simple product shots. They faced two core challenges:
Amazon Conversion: Standing out against low-cost competitors by visually communicating their "Clean Keto" quality.
Customer Retention: Engaging inactive customers and nurturing new leads through email marketing to ensure long-term brand loyalty.
I developed a "lifecycle-focused" design strategy that nurtured the customer from discovery to repeat purchase:
Amazon E-Commerce Suite: I designed high-converting A+ content and secondary infographics that break down complex supplement science into clear, benefit-driven visuals (e.g., highlighting "Mental Clarity," "Fat Burn," and "Energy").
Strategic Email Ecosystem: I designed and scheduled automated email campaigns (including "We Missed You" re-engagement flows and "Welcome" series). By creating visually consistent, branded emails, I turned standard communication into a powerful sales tool.
Lifestyle-Led Visuals: For both Amazon and social/email, I shifted the visual focus from "just the bottle" to "the keto lifestyle." By incorporating high-quality photography of the product in use, I helped customers see how Ketao fits into their busy, everyday routine.
Brand Storefront: I designed the Ketao Amazon Brand Store to act as an immersive experience, allowing users to explore the collection, learn about different products (Ketones, Collagen, Custard), and feel confident in the "Australian-made" quality.
Full-Funnel Alignment: By ensuring the same visual language and "Clean Keto" messaging was used on Amazon and in email, I created a seamless brand experience that builds deep customer trust.
Retention Growth: The targeted email re-engagement campaigns directly contributed to recapturing inactive customers and increasing repeat order rates.
High-Intent Conversion: The combination of A+ educational content and optimized hero images improved the brand’s ability to justify its premium price point against generic competitors.
