Thyrst
Client:
Thyrst
Role:
E-Commerce Lead Designer
Service:
E-Commerce Listing Design, Premium A+ Content Design, Brand Storefront Design, Product Video Creative
Year:
2025
Overview
Thyrst Hydrate is an Australian-based active hydration brand. I was commissioned to design their full Amazon product ecosystem, including main hero images, secondary infographics, and premium A+ content. My objective was to translate their "real, clean, and conscious" brand values into a high-converting digital storefront that stands out in the competitive beverage category.
On platforms like Amazon, customers cannot taste or hold the product. Thyrst needed to overcome this "sensory gap" by using design to clearly communicate the benefits (90% coconut water, 5 key electrolytes, no added sugar) and differentiate themselves from generic, sugar-laden alternatives.
I developed a conversion-focused design strategy that utilizes Amazon’s visual hierarchy to guide the customer’s purchase decision:
Hero & Listing Imagery: I designed high-impact main hero images and secondary educational infographics that break down complex nutritional information into easy-to-read "benefit bubbles" (e.g., No Gluten, Vegan, No Fake Colours).
A+ Premium Content: I designed modular A+ layout blocks that tell the brand story. By creating side-by-side comparison charts (Thyrst vs. Competitors), I visually demonstrated the value proposition, which is crucial for influencing high-intent shoppers.
Brand Storefront: I designed the layout and visual assets for the Thyrst Amazon Store page, ensuring a seamless, premium brand experience that builds trust and encourages customers to explore the full range of flavors.
Product Video Creative: I produced product-focused video content that brings the brand’s "active lifestyle" feel to life, providing social proof and visual engagement that static images cannot.
Increased Conversion Rate: By prioritizing clarity and "benefit-led" design, the updated imagery simplified the shopper’s decision-making process, directly supporting the brand's sales goals on Amazon.
Enhanced Brand Perception: The transition to Premium A+ content elevated Thyrst’s presence from a simple product listing to a reputable, trustworthy health brand.
Competitive Edge: Through clear comparison design, we effectively showcased why Thyrst is a "better-for-you" alternative, reducing bounce rates and encouraging repeat purchases.
