Litterati Cartel
Client:
Litterati Cartel
Role:
E-Commerce Lead Designer
Service:
E-Commerce Listing Design, Premium A+ Content Design, Brand Storefront Design, Product Video Creative
Year:
2025
Overview
Litterati Cartel is an Australian-based pet lifestyle brand. I was tasked with designing their full Amazon presence for their dual product lines: high-protein freeze-dried pet treats and premium plant-based cat litter. My role was to develop a visual strategy that simplifies the "why buy" for each category, helping the brand capture market share in a crowded pet supplies space.
Pet owners are increasingly conscious of product ingredients and sustainability. Litterati Cartel needed to differentiate itself from traditional clay litters and processed pet treats. The design challenge was twofold:
For Treats: Clearly communicate the benefits of "freeze-dried" versus processed alternatives.
For Litter: Highlight the "plant-based" superiority—emphasizing health and home cleanliness over standard clay options.
I created a conversion-driven design ecosystem tailored to the specific needs of pet parents:
Feature-Led Infographics: For both treats and litter, I designed secondary images that highlight key selling points (e.g., "100% Australian Chicken" or "Flushable/Low-Tracking"). Using easy-to-scan icons and bold typography, I made technical benefits instantly understandable.
"Comparison" Design: I utilized comparison charts to contrast Litterati Cartel with standard competitors. By visualizing the differences in "dust" and "ingredients," I helped shoppers justify the premium choice, effectively boosting conversion rates.
Premium A+ Content: I designed modular, long-form content blocks for the Amazon product pages. These layouts allow the brand to tell a deeper story about sustainability and pet wellness, building the trust required for high-intent purchases.
Unified Brand Experience: I built a cohesive Amazon Brand Storefront that allows customers to shop for treats and litter in one place, creating a "lifestyle brand" feel that encourages cross-selling between product lines.
Simplified Decision-Making: Through clear, benefit-driven imagery, I helped reduce "decision fatigue" for shoppers, making it obvious why these premium products are the better choice for their pets.
Strong Brand Authority: The A+ content and consistent storefront design established Litterati Cartel as a professional, trustworthy, and modern player in the Australian pet industry.
Increased Engagement: By utilizing dynamic visual cues and product videos, we successfully increased time-on-page and engagement with the product listings.
