Norse Foundry
Client:
Norse Foundry
Role:
Graphic Designer & Visual Strategist
Service:
Retail & Wholesale Design, E-Commerce Marketing, Promotional Material, Product Visualization
Year:
2024
Overview
Norse Foundry is a Florida-based retailer specializing in high-quality gaming essentials and tabletop accessories. I was tasked with developing a broad range of marketing and retail collateral to support their diverse product launches, seasonal promotions, and B2B wholesale efforts. My work involved creating a cohesive visual language that resonated with the tabletop gaming community.
With a rapidly growing inventory of unique products—ranging from intricate metal dice to themed candles and adventure maps—Norse Foundry needed a way to present their items in a way that felt consistent. The challenge was to create marketing assets that were visually immersive (fitting the fantasy/gaming theme) while remaining functional for sales, such as clearly communicating product specs, bundle deals, and promotional codes.
I established a versatile design system that serves both the end-consumer (B2C) and retail partners (B2B):
Retail & Display Collateral: I designed professional display sheets, sell sheets, and product catalogs that helped Norse Foundry scale their wholesale presence. These assets were engineered to be easy for retailers to stock and display.
Product Marketing: I developed a suite of high-conversion assets including website banners, email headers, and seasonal promotional materials (e.g., "Fall Sales"). Each piece was crafted to balance brand aesthetics with clear calls to action.
Product Mockups & Presentations: I created realistic product mockups and visual presentations that helped elevate the perceived value of their physical goods, making them stand out in a competitive tabletop market.
Cross-Channel Consistency: By applying a unified typography, color palette, and "adventure-ready" tone across flyers, posters, and social media, I ensured that every touchpoint—from a digital ad to a physical product label—felt like a seamless part of the Norse Foundry experience
Increased Retail Appeal: The professional sell sheets and display collateral provided the sales team with the tools needed to secure new retail partnerships.
Cohesive Brand Experience: Successfully unified the look and feel across varied product categories, turning disparate items (candles, dice, maps) into a singular, recognizable brand ecosystem.
Conversion Optimization: The use of clear, thematic marketing banners and promotional flyers helped drive traffic and increase engagement during seasonal product launches.
