Project E Agency
Client:
Syed Asadulla
Role:
Senior Creative & Marketing Specialist
Service:
Agency Branding, Lifecycle Marketing, E-Commerce Conversion Design, Performance Reporting, Strategic Communications
Year:
2026
Overview
Project E is a full-service Amazon agency. My role is multifaceted: I serve as the creative lead for our agency’s internal brand while acting as a design consultant for our diverse roster of Amazon-based clients. My responsibilities span creative design, email marketing automation, client campaign management, and performance reporting.
As a B2B agency, Project E needed to balance two distinct needs:
Internal Authority: Maintaining a professional, thought-leading brand image that attracts new clients.
Client Results: Delivering high-converting, "Amazon-ready" creative work that drives measurable growth (like increasing conversion rates and reducing ACoS) for clients across various product categories.
I developed a scalable design and strategy framework that bridges agency marketing with client delivery:
Agency Brand Strategy: I own the visual identity for Project E’s social media and email marketing. By focusing on data-backed content (e.g., "Amazon Trends for 2026"), I help position the agency as a forward-thinking expert in the marketplace.
Client Growth Creative: For our agency clients, I design Amazon Storefronts, A+ content, and listing imagery that is specifically engineered for conversion. My designs translate complex product features into clear, "shopper-friendly" visual narratives.
Marketing Operations: I manage the end-to-end lifecycle for email campaigns and social media, ensuring consistent engagement. I also translate data into clear, actionable account reports, helping clients understand the direct impact of our creative strategies.
CSR & Impact Initiatives: I design the visual communication for the agency’s Corporate Social Responsibility (CSR) efforts, such as our partnerships with Kiva and Greenfleet, proving that the agency is mission-driven beyond just profit.
Unified Agency Presence: Successfully established Project E’s voice as a reliable partner for brands looking to scale on Amazon.
Client Scaling: Contributed to measurable client success—including significant ACoS reduction and conversion rate increases—through conversion-optimized design.
Operational Excellence: Streamlined agency workflows by managing client reporting and campaign scheduling, ensuring that data and creative work are always aligned.
