Setr
Client:
Andrew McWhirter
Role:
Creative Strategist & LinkedIn Visual Designer
Service:
LinkedIn Design, LinkedIn Video, Personal Branding, Strategic Visual Consistency
Year:
2025
Overview
Working with Andrew McWhirter, the founder of Setr and ReGenr8, I was responsible for transforming complex health and business concepts into high-impact LinkedIn content. My role was to design professional, authority-building assets—including carousels, videos, and profile banners—that position his brands as industry leaders in men’s health and founder coaching.
On LinkedIn, "noise" is the enemy. Founders and health professionals often struggle to turn deep expertise into scroll-stopping content. Andrew needed a visual identity that could command attention, break down complex topics (like network building and LinkedIn strategy) into digestible pieces, and maintain a consistent, premium look across all his platforms.
I developed a "Mastery-Focused" design system that prioritizes readability and high-value information:
Carousel & Educational Design: I designed multi-slide carousels that turn complex advice (e.g., "5 Connection Mistakes," "Context Builds Confidence") into clear, actionable steps. By using a clean typographic hierarchy and intuitive visual flow, I made his "thought leadership" content easy to consume and highly shareable.
Video & Motion Assets: I created engaging video content and thumbnails that stop the scroll, balancing professional visuals with clear, compelling hooks to drive views and profile visits.
Visual Authority: I designed LinkedIn banners that clearly communicate the unique value proposition for both Setr (business strategy) and ReGenr8 (men’s health), instantly establishing credibility the moment someone lands on his profile.
Engagement-Driven Layouts: Every design was crafted with a clear "Call to Action" (CTA), ensuring that the content didn't just educate the audience, but actively converted viewers into leads (e.g., "DM me 'Network'").
Elevated Thought Leadership: The consistent, polished aesthetic helped reposition Andrew as a go-to authority in his respective niches.
High Engagement: The "snackable" design of the carousels led to higher save and share rates, proving that the content provided genuine value to his target audience.
Profile Optimization: The strategic alignment of banners and profile assets created a "professional funnel" that turned casual scrollers into meaningful business connections and leads.
