Brunoko
Client:
Brunoko Spain
Role:
Graphic Illustrator & Packaging Designer
Service:
Illustration, Packaging Design, Print Materials, Image Editing
Year:
2023
Overview
Brunoko is a Spain-based baby product brand known for its fun, functional, and "mom-designed" items. I was tasked with developing a cohesive visual character set and applying it to their product packaging and promotional materials. My goal was to create a brand aesthetic that felt whimsical, trustworthy, and appealing to young parents.
In the baby product market, parents are looking for products that are not only safe but also visually engaging. Brunoko needed a consistent "brand mascot" and illustration style that could bring their functional items (like suction plates and water balls) to life, turning standard packaging into a memorable experience for the consumer.
I developed a playful illustration system that puts storytelling at the center of the customer experience:
Character & Mascot Illustration: I illustrated a series of charming characters (the bear, the shark, etc.) that now serve as the face of the Brunoko brand. These designs are simple, clean, and recognizable, helping build an emotional connection with the customer.
Packaging Design: I designed custom packaging that leans into the "Designed by Moms, for Moms" philosophy. By using eco-friendly materials and integrating my custom illustrations into the box layout, I transformed functional packaging into an extension of the brand's playful personality.
Product Graphics: I created the visual assets for the products themselves (like the water ball graphics) and the supporting collateral (posters/banners), ensuring that every touchpoint—from the box to the website banner—carried the same consistent, happy vibe.
Visual Editing & Collateral: Beyond illustration, I handled complex product image editing and print preparation, ensuring that the packaging looked as good in real life as it did in the digital store.
Enhanced Shelf Appeal: The transition to a character-led packaging design helped the product stand out on Amazon and retail shelves, directly increasing brand recognition.
Unified Visual Identity: Successfully integrated custom illustrations across all physical and digital platforms, reinforcing Brunoko’s image as a brand that cares about both quality and joy.
Customer Trust: Through consistent and professional-grade packaging and promotional assets, I helped build the "brand authority" needed for parents to feel confident buying baby products from Brunoko.
